I'm a full-funnel marketer with 10+ years spanning content marketing, product marketing, and communications. I've built content and PMM functions from the ground up at startups, run multi-channel campaigns at scale, and connected my work to pipeline and revenue.
I started in PR and journalism, which means I still think like a reporter first. A deep understanding of psychology and culture is what lets me see past what buyers say to what's actually driving a decision. B2B buyers are weighing risk and trust as much as features, they're asking whether this vendor will actually hold up, and they're rarely deciding alone.
My job is to spot what's actually driving that calculus across the buying committee, then build the story and the proof that moves it.
Own full-funnel marketing from awareness to retention - product launches, organic, lifecycle, and content - tied directly to pipeline. Run the end-to-end email program for prospects and customers, lead AI-enabled content ops, and built the GTM launch infrastructure (workback, RACI, cross-functional comms) from scratch.
Channels: contactmonkey.com (web + blog), gated lead magnets, webinars, lifecycle email, pricing & demo pages, partner co-marketing, LinkedIn, sales enablement.
Led content strategy and scaled production in a highly regulated enterprise environment, partnering with product, legal, web, lifecycle, and partnerships to drive organic acquisition and conversion for Canadian filers. Stood up editorial governance and quality standards across the SEO content channel.
Channels: turbotax.intuit.ca/tips (EN + FR), lifecycle email, in-product help, partner placements, social.
First content hire - built the content function and early product marketing foundations during rapid scaling and post-acquisition integration. Drove B2B, B2C and B2B2C communications through program-led, multi-channel campaigns: events, webinars, co-marketing, newsletters, customer stories, and thought leadership. Developed service positioning and product messaging that lifted MQLs.
Channels: mindbeacon.com, kiihealth.com, benefits-partner microsites, webinars & field events, employer toolkits, press wires, LinkedIn.
Led consumer, corporate and trade media relations across a portfolio of global travel brands - earned-media programs that drove awareness and demand at the top of funnel. Briefed executive spokespeople, ran brand launch events, and built relationships with travel media and influencers worldwide.
Channels: Earned coverage in: Forbes, Travel Pulse, Travel Weekly, national dailies; press releases via Cision; trade media globally.
Ran media and influencer campaigns across Canada with a strategic focus on Ontario and Quebec to drive brand awareness and trial. Built messaging frameworks aligned to brand guidelines, and mentored junior account staff.
Channels: Placements across Canadian lifestyle, food & beverage, and luxury press in EN and FR.
Designed and executed integrated PR campaigns across tech, telco, tourism, CPG, kids' brands and non-profits - earned media, influencer programs and experiential launches engineered to drive awareness and demand at scale.
Channels: National & industry-specific publications; broadcast; influencer programs; experiential launches.
Communications programs, product launches, lead magnets, and lifecycle content across B2B SaaS, FinTech, HealthTech, and travel.
Live and on-air programming engineered for lead generation and customer education - scripted, hosted, and produced end-to-end alongside subject-matter experts.